![]() ![]() For product videos especially, video length is critical because longer videos will cause viewers to lose excitement and drop off. The iPad video is just a minute and a half long – reinforcing this point. It’s short and to the point: 80% of marketers are creating videos that are 3 minutes or less. ![]() Again, the iPad video includes a list of its most important features and accessories so a user will know exactly what makes this better than older models and are more convinced to buy it. It is information-rich: Great product videos give you all the key information you need upfront to help make the decision to purchase easier for potential customers. The Apple product video, for instance, begins by talking about the M1 chip on the iPad Pro since the increase in efficiency it brings is something their customers are most excited about. Taking this approach also helps you select features to highlight during the video. It focuses on customer problems: A good product video effectively showcases how the product or service is solving a problem that the potential customer has. One good strategy to keep them hooked is with quick transitions with corresponding sound effects – something that’s very evident in Apple’s video as well. It has a strong hook that draws users in within the first 5-10 seconds: Most viewers are likely to scroll away from a product marketing video within the first 10 seconds if they don’t find it interesting enough. ![]() Let’s take a look at some of the key elements that make this video (and product videos in general), succeed: Let’s begin by looking at one of the best product video examples out there:Īpple product videos are known for their high-quality visuals, but that’s not the only thing that makes this product video really compelling. Best practices for creating product videos Without learning pro editing skills Start creating nowġ. ![]()
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